Adgregate.com – Turn Banners Into Sales
Transactional banner ads has reared its head again this week. Adgregate Markets transforms online display ads into e-commerce markets. Adgregate Markets is changing the dynamic of traditional banner advertising by aggregating micro-markets through fully transactional banner widgets. You could get more sales from your banner ads also turn your banner ads into actual mini stores.Traditional banner advertising is built on the hope of converting eyeballs into clicks that require consumers to transact on merchant sites. Adgregate.com brings online stores to consumers through a display ad that is a fully transactional widget. Adgregate Markets’ ShopAds permit the entire transaction to be carred out within the widget. But it doesn’t integrate into retailers’ own ecommerce systems. Instead, it uses more of an advertising model with retailers signing an agreement with Adgregate Markets to manage their mini storefronts on their behalf.
Available in standard IAB sizes, ShopAds(TM) are Flash-based and supported by advertising and social networks. Adgregate Markets’ technology securely processes the payment and billing information, even if the ad unit is hosted on a non-secure site, and provides real-time reporting of all transactions. An easily accessible embed code on each ShopAd(TM) allows for viral distribution, enabling the ad units to propagate to the “edge” of the Internet. Once a sale is finished, the system confirms it with a “thank you” and e-mails the buyer a tracking number. Wong said buyers are given the option to continue shopping or return to the original widget screen, which can host large catalogs of products. “These e-commerce widgets don’t have to handle just one product,” he stressed. “They can have a million.”
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