Bizo presents the first targeted B2B ad network. This is achieved by what are termed “Bizographics” – graphics that take into account industry, size of company, functional area and several more factors of a site’s visitors. Bizo’s technology aggregates anonymous bizographic data from many different sources and optimizes it to deliver a unique understanding of the bizographics of its audience: elements such as industry, functional area, seniority, education and location, etc. With this understanding, Bizo delivers remarkable targeting centered on these attributes and behaviors.

The advantages of this approach are discussed both when it comes to marketers and publishers. The former will benefit from the ability to reach a specific business audience that is going to readily find the products on offer appealing, whilst the latter will monetize its audience both online and offline. This approach also decreases the volume of unwelcome advertising on the Net, and this is no doubt going to be appreciated by internauts everywhere. Bizo Analyze as its tool, is a simple, free reporting tool that allows any site owner to see the bizographics of the visitors on their site. Analyze shows a breakdown of industries, company sizes, functional areas, seniorities, locations and even the education levels of the traffic that is visiting their site. 

Bizo also announced the availability of Bizo Analyze (http://www.bizo.com/home/analyze-overview), its free analytics tool. Analyze allows any site owner to measure and track the bizographics of the visitor traffic to their site and shows a breakdown of the industry, company size, functional area, seniority and even the education level of that traffic.

Saturday, October 4th, 2008 at 1:59 pm | by Kur-nia-one |