Cascaad a toolkit that lets developers of social networking applications rapidly add rich contextual information to individual user posts, including nonintrusive affiliate commerce links directly related to what is being discussed in the posts. What’s most interesting about the service is that it doesn’t take into account how much @replies, retweets or clicks a story has gathered, it has its own unique set of algorithms which takes on the challenge of making it a more personalized service

Like many other social applications, Cascaad asks you to connect using Twitter OAuth or Facebook Connect. Cascaad then pulls in recent links shared by friends, and aims to find popular items that are gaining conversation (tracked by Twitter replies, for instance), or groups them by keyword.
The startup was founded in 2008 by Erik Lumer (PhD Stanford, formerly at Xerox Parc and founder and ex-CEO of Internet TV startup Babelgum).  Cascaad released its first beta of what it calls the SuperTweet API, which it says will allow third-party Twitter applications to “add smart contextual information and monetization, including semantic entity markup, nonintrusive in-text affiliate commerce links, related content social relevance scores.

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Sunday, March 7th, 2010 at 9:58 pm | by Kur-nia-one |