Lala.com (Lala Media, Inc.) is a California based music commerce, listening and networking website created by Silicon Valley entrepreneur Bill Nguyen.Lala allows users to listen to songs and access them without limits for 10 cents. Lala is trying to carve out a niche between free, ad-supported music services (e.g., iMeem and SpiralFrog) and online music stores (e.g., iTunes). One of its slogans is “Listen free on Lala,”

Technically, a Lala Web song isn’t an actual copy of a song. Instead, it’s just an electronic pointer to a master copy in Lala’s central jukebox. Said Geoff Ralston, Lala’s CEO: “This is the last format. It’s metadata.” Lala.com members can access music that has been endorsed by all four major music labels and more than 170,000 independent labels. By signing up for the service, customers can stream an entire song once—and are given 50 free songs to get the hang of the service. If, after listening to the song, users wants to go back and listen to it again, they have to pay 10 cents to upload the song into their music locker, where they can listen to it at will. The first 50 songs stored on the Web are free. For 79 cents, users can download the MP3 version. The songs are free of digital rights management software, so they are compatible with both Apple’s iTunes player and Microsoft’s Windows Media Player. Song bit rates average 250 Kbps.

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Thursday, December 18th, 2008 at 11:41 am | by Kur-nia-one |