Fuego Nation, Inc., a new social media experience based on engaging members via their passions, announced the private beta version of its online social media platform designed specifically for adults to celebrate and encourage individual passions. Engagement in the company’s online community consists of three components: Expression, Discovery and Connection.

In Fuego Nation, members express individual passions via micro profiles that highlight core interests. These Passion Cards provide snapshots into specific elements that motivate members and make them tick. By selecting various browsing filters members can consume inspirational content generated by other members fostering deeper engagement with activities that inspire them most. Members connect with others they find exceptional, inspiring or simply moving by using the ‘Sponsor’ feature. Increased levels of Sponsorship are indicators of quality and reputation and elevate membership standing in the community.

Meanwhile, you get ads. Some of the people you see on the network are representatives for brands. They don’t try to fool you into thinking they’re real people, but because there are paid models interspersed in the network itself, neither do you feel that the users run this show. Also, the background of the Flash-based site changes to show advertising images. Again, slickness abounds.

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Sunday, January 18th, 2009 at 5:47 am | by Kur-nia-one |