Google Commerce Search: For Better Online Retail Experience
Google Commerce Search is a hosted enterprise search product to power online retail stores and e-commerce websites.
It is a powerful search solution designed specifically with online retail enterprises in mind. It will help to find online shoppers the products they are searching. It will filter results by brand category, price,or some other criteria that will help to increase conversions and sales,it will increase sales of specific products within search result and it will also be helpful to conduct cross-sale and promotional offers.
“Search quality is a big factor in changing visitors to buyers online, and in making customers happy too,” Google says. “Visitors spend an average of just eight seconds before deciding whether or not to remain on a website, so having a good search tool is important for turning visitors into buyers.
The product is straightforward: it is meant to help consumers search and sort through the items a retailer is selling online. The interface can be customized, searches can be filtered, and results can be tracked via Google Analytics. It’s hosted on the Google cloud, which means that holiday traffic spikes won’t take it down, but that retailers have to give up some control over search
Google promises integration with other Google products like Google Analytics and Google Product Search. Using Commerce, retailers can measure clicks, conversion rates, number of transactions, average order value and other data via Google Analytics. And e-commerce vendors can provide a single feed of products and catelogue items that will power Commerce and indexing of their products on Google Product Search.

November 29th, 2009 10:27
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