Jinni: the First Taste Engine for Movies and TV

Jinni, an Israeli company, uses innovative semantic technology to help people choose what to watch next.Jinni helps consumers find movies and TV shows that match their personal tastes and moods. The unique Taste Engine combines semantic search, personal recommendations and user profiling to help users make sense of all the movies, TV shows and webisodes out there, with links to watch online, on DVD, on TV, and in theaters.
Basically, Jinni is a social search and recommendation engine that employs Movie genome, a system that has been developed by the Jinni team in order to make for richer video descriptions. The current Jinni search engine takes into consideration aspects such as genre, plot and atmosphere to the effects of finding the right movie or show for the right person.
The site also features what Jinni calls the “Movie Personality Sketch,” billed as a visual presentation of the essentials of each user’s unique movie taste; as well as various community features. The company also announced the launch of what it calls “social interaction features,” and announced a promotional campaign to benefit the Best Friends Animal Society. “Jinni’s consumer site is now available free of charge for users around the world,” CEO Pohl said in a prepared statement.

Jinni Jinni: the First Taste Engine for Movies and TV

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