Nowadays online advertising seems to be dominated by pay-for-click solutions that do not in anyway guarantee that the people clicking will result in new business. Pontiflex will appeal to companies that recognize this and want to maximize their return on investment. Pontiflex looks to change the way online advertising is structured; away from pay-for-click and towards a model that makes the most of advertising dollars. Pontiflex allows lead generators to take control of every aspect of lead generation by giving them the ability to find lead generation publishers using the Pontiflex GENlist directory and allowing them to set up campaigns in under 15-minutes. Real-time reporting, optimization and validation allow for the most successful and efficient advertising solution available. Pontiflex will convert the value of a “click” to leads which drives your business.