MySpace MyAds Enters Public Beta
MySpace has just announced the public beta of its do-it-yourself advertising platform MyAds. After being in test for almost a year, the company is launching its MySpace MyAds product in open beta. Like Google’s ad platform, the new MySpace ad platform allows anyone to establish an account and begin targeting ads to a particular demographic. Unlike Google, however, MySpace allows users to build image-based ads on the fly.
Anyone can buy ads by going to the MyAds site and signing up. A relatively easy tool allows you to create a banner ad — you can upload your own image, graphic or corporate logo, and type out your message directly into it. MySpace then allows you to “HyperTarget” (MySpace’s term) your ad at a market based on the many ways the social network’s 76 million active users define themselves. Age, gender, zip code, hobbies, musical preference, even the kinds of video games people like are among the data MySpace captures from users and shares with advertisers. Then, Advertisers can then keep tabs on performance through online analytics.
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October 14th, 2008 14:57
This is a nice move by myspace; but it continues to follow their stale old act of creating large amounts of revenue on the backs of members and their content.
myspace is easily worth at least a billion, and where is the value coming from other than members/the communities content and activities.
How much ad revenue is myspace sharing with members that generate ad revenue for them ? Are they giving anything back to the community that has put them where they are ?
I am technology consultant, and this summer I became so feed up with the share cropper mentality of sites like myspace that I decided to build an application that shares the wealth that is created with the community.
We also have a stand alone ad service and we have a granular micro revenue sharing service that allows members to share their revenue with Friends, Groups, or Causes.
And unlike myspace and the rest we will be releasing most of the service to the open source community because we know we are not the smartest guys in the room.