StyleOwner bills itself as a collection of virtual boutiques owned only by women. Like Google’s Boutiques.com, StyleOwner gives bloggers, fashionistas and Rachel Zoe-wannabes the ability to create their own virtual storefront (for free) and stock it with items from over 2,000 brands carried by retail partners such as Nordstrom and Saks Fifth Avenue. StyleOwner uses the integration of social media outlets like Twitter, Pinterest, and Facebook to allow STYLEpreneurs to share their boutiques with friends and followers—the first social selling experience. The startup is helmed by an impressive crew: Joel Weingarten, who previously taught robotics at the University of Pennsylvania as a visiting research fellow; Jordana Silver, who worked in design and sales at Michael Kors for eight years; and Tracy Gardner, formerly the president of J Crew retail.


From the sales that are made through your stores, you get a 10% commission, after deducting other costs such as taxes and shipping. StyleOwner helps brands turn customers into advocates and defines the future of online retail: social selling

Friday, February 10th, 2012 at 5:25 pm | by Kur-nia-one |